Attention Management Company Owners! Would you like your web site to have a good Search Engine Ranking? Here are four tips for success:

1. Internal Links - Search engines like information - and information can be found through links. Make sure your pages have plenty of links to other relevant content on your site. This makes for a better user experience. Work with our Support Department to create links in your text to specific pages on your site. For example, as a Management company on your home page, you'll want to say we offer many services, make service a link to the services page on your site



2. External Links - When appropriate, point your users to relevant, high-quality pages on other sites. An example would be to link to organizations that you belong to such as CAI or BOMA. Link to your preferred vendors.



3. Be Popular - The more sites that link to you, the more popular it will be with search engines. If you're a management company, by branding our community web sites as a service of your company and having your company web site link in the footer on all the pages of your communities' sites, you are increasing your search engine rankings. Ask your vendors to link your management company site. As a special benefit of being our client, we list you on our Looking for a Great Management Company feature on our web site. We work with you to give you as much exposure as we can!



4. Add Content - This gives the search engines more to draw from and gives your visitors a reason to come back. Make a pact with yourself to spend just 30 minutes a week to either add an announcement, more detailed information about the services you offer, or add a new vendor with a link to their site. Thirty minutes a week is an investment you'll reap the benefits from every day. As an owner of a small business, I understand how easy it is to get so involved with the daily operations of the company and to forget taking time for big picture stuff. Marketing materials, and in particular your company web site, are items that should get some attention each week.

The internet has facilitated a business revolution. Business owners can no longer afford to sit on the sidelines when it comes to marketing their services via the web. Take action today! If you're not using the TOPS Web Based Services that are available, you're missing the revolution. We're tying our software into your web site to help generate additional revenue, provide your association residents with additional services and reduce back office expenses. Call our team at 800-556-7852 and find out what you're missing.

By: Susan Sanders
AtHomeNet