ROI De-Mystified

Return on Investment (ROI), is a term that is thrown around a lot in the software marketplace. Be it CRM solutions, accounting solutions, efficiency tools, database systems, or even basic office tools. What is it? What does it mean to you? And how do you know if you’re getting it?

A return on investment (ROI) measures the profitability of an investment by dividing the revenue that each product has generated by its expenses. That’s real technical, so another way of phrasing it would be: is your management solution paying for itself?

One of the things that separate TOPS from competitors is its potential to help clients unlock their ROI. Truth is it is almost limitless! So much of the functionality in TOPS is geared towards efficiency and automation. Features like Bank Lockboxing, Direct Debiting, Check Scanning, Batch CCR Processing, Report Defaults, Global Functions, Mobile Manager, AHN Website Publishing and Job Streaming are specifically geared to streamline if not automate a lot of your day to day processes. And if you’re spending less time, you’re saving money!

So if you’re not using TOPS, ask yourself if your current solution is paying you back for the time and money you’re investing in it? If you are using TOPS I invite you to sit down with your Account Executive to do an account review to ensure you’re maximizing your TOPS ROI.

Mike Hardy,
V.P of Sales and Business Development